The World of Egmont Toys

Where Magic grows

At Egmont, we create toys that feel like stories.

A lamp shaped like a mushroom, glowing softly at bedtime.

An illustration drawn by hand, alive with tiny imperfections.

A keepsake crafted with care, ready to be loved today and passed to tomorrow.

How it all started

Founded in 1994, Egmont Toys began as a small toy business in a garage, with a big dream: to create timeless toys, crafted with care, and filled with wonder. Over the years, the collection grew and found its way into little hands all around the world.

In 2025, Amaury Timmermans took over the company. As a father of two young children, his dream is to make children play again. That passion is what made him fall in love with Egmont Toys — toys that spark imagination, invite wonder, and carry childhood’s magic forward.

Egmont Toys

"People think toys come from shelves.
But really, they come from stories.
And nature is full of them, if you just look.

A stick isn’t just a stick.
It’s a sword. A wand. A tiny bridge.

A puddle is a portal (sometimes to trouble, yes, but mostly to fun).

Forest animals can be your best friends
and mushrooms soft little night lights.

We believe in proper play,
screen-free fun,
and giggles echoing through the house.

That’s how our toys spark wonder,
plant imagination,
and let real magic grow."

EgmontToys™
Where magic grows.